Chery User Ecosystem showcases multi-scenario offerings at IBS

By AI, Created 10:02 AM UTC, May 20, 2026, /AGP/ – Chery International’s User Ecosystem business unit drew strong dealer interest at the 2026 International Business Summit in Wuhu, Anhui, by shifting from product displays to scenario-based exhibits tied to outdoor, pet and in-car use cases. The company used the event to test commercial demand, gather dealer feedback and highlight the growing role of integrated vehicle-plus-energy solutions in overseas markets.

Why it matters: - Chery International is trying to move beyond vehicle sales and build higher-value ecosystem offerings that can support dealer profits and user engagement. - The IBS showcase suggests overseas markets are responding to bundled products and services tied to everyday use cases, not just cars. - New energy accessories and energy-solution products are becoming part of the sales conversation in export markets.

What happened: - Chery International held its 2026 International Business Summit in Wuhu, Anhui, under the theme “New Era New Heights.” - Dealers from around the world gathered at the event to share market insights and discuss future growth. - The User Ecosystem business unit presented a scenario-based exhibition that became one of the most visited areas at IBS. - The exhibition used an “Ecosystem Tree” layout built around a core display and multi-scenario extensions. - The display included themed zones for outdoor, pet and in-car lifestyle products.

The details: - Chery designed the exhibition to show product use in real-life settings rather than as stand-alone items. - The company created immersive areas with ICAUR and O&J, including a retro modification zone and an outdoor lifestyle experience zone. - Dealer visitors came from Europe, the Middle East, Southeast Asia and Latin America. - Those visitors discussed product features, market adaptation and commercial models. - New energy-related products drew heavy attention, including integrated solar-storage-charging systems and vehicle-to-load charging devices. - The exhibition also included on-site sales of customized vehicle models, outdoor gear and branded merchandise. - Several products sold out quickly during the three-day event. - The User Ecosystem team also ran product workshops and research sessions across CHERY, ICAUR and O&J. - Those sessions focused on functionality, use cases, pricing strategies and certification requirements in different markets.

Between the lines: - The shift from a product-led booth to a scenario-led showcase shows how Chery is trying to make ecosystem offerings easier for dealers to sell locally. - The attention on solar-storage-charging systems and V2L devices points to demand for energy-linked mobility products in overseas markets. - Direct sales at the summit served as a live test of consumer appeal and commercial readiness. - The company is using dealer feedback as input for future product development and market-specific refinement.

What’s next: - Chery International says the User Ecosystem team will keep working with global partners to build a multi-scenario, multi-category ecosystem. - The company is aiming to move from product export toward higher-value ecosystem expansion. - Future development will likely center on matching products more closely to local market needs, certifications and pricing conditions.

The bottom line: - Chery is treating ecosystem products as a growth engine, not an accessory to vehicle sales, and IBS was a live demonstration of that strategy.