AI in cognitive computing market seen topping $157B by 2030

By AI, Created 5:23 PM UTC, May 18, 2026, /AGP/ – The Business Research Company says the AI in cognitive computing market is set to jump from $45.5 billion in 2025 to $157.26 billion by 2030, driven by enterprise adoption, personalization demand and automation use cases. North America led in 2025, while Asia-Pacific is expected to grow fastest through the forecast period.

Why it matters: - AI in cognitive computing is moving from early adoption to broader enterprise use. - The market’s projected jump signals faster adoption of decision support, automation and analytics tools across industries. - Personalization, fraud detection and process automation are becoming core business drivers, not niche experiments.

What happened: - The Business Research Company projected the global AI in cognitive computing market will grow from $45.5 billion in 2025 to $58.22 billion in 2026. - The report forecasts the market will reach $157.26 billion by 2030. - The report pegs the 2025-2026 CAGR at 28.0% and the 2026-2030 CAGR at 28.2%. - North America held the largest market share in 2025. - Asia-Pacific is expected to be the fastest-growing region during the forecast period.

The details: - The market’s historical growth has been supported by early enterprise adoption of AI solutions. - Demand for predictive analytics has helped expand use cases. - Cloud-based deployment has accelerated adoption. - Customer experience management has become a major deployment focus. - Initial integration of cognitive computing into IT operations has added momentum. - The forecast calls for wider use of AI-powered decision support systems. - Natural language processing applications are expected to spread across more business functions. - Manufacturing and service sectors are expected to increase process automation. - Risk and fraud detection technologies are projected to expand. - Industry-specific cognitive computing products are expected to gain share. - The report identifies increased use of machine learning-based cognitive systems as a key trend. - Deeper predictive analytics integration is also expected. - Enterprise decision support tools are likely to grow. - Process automation and risk management remain central themes. - AI in cognitive computing refers to systems that emulate human thought processes. - These systems interpret complex information, reason logically and support informed decisions. - The technology focuses on context, pattern detection and insight generation. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The company offered a free sample of the report. - The company also linked to the full market report.

Between the lines: - The forecast suggests enterprise buyers are moving past experimentation and into operational deployment. - The biggest near-term opportunities appear tied to customer experience, workflow automation and decision support. - The regional split points to a mature U.S.-led market and faster catch-up growth in Asia-Pacific. - SAP SE reported in 2024 that 64% of U.S. shoppers felt AI had improved their retail experiences, underscoring the demand for personalized interactions.

What’s next: - The market’s growth path will likely depend on how quickly enterprises scale NLP, analytics and automation tools. - Competition may intensify around industry-specific products and risk management applications. - Regional momentum in Asia-Pacific could narrow the gap with North America if adoption accelerates as projected.