New Survey: Women Love Their Cars — But Not the Road to Buying Them
Reliability, design, and brand top women’s priorities when choosing a car, new GoGoGirlGo survey finds.
GoGoGirlGo’s 2025 Women & Car-Buying Survey reveals confidence, bias, and what women really want behind the wheel.
The results paint a striking picture: Women overwhelmingly love the car they end up with, but not the experience it took to get there.
According to the survey, 90% of women like or love the vehicle they purchased. But many also described moments of bias, doubt, or unnecessary pressure during the buying process.
“Buying a car shouldn’t feel like passing a pop quiz,” said Sara Glassman, founder of GoGoGirlGo. “Women walk in confident and prepared. What undermines that confidence is how they’re treated — not what they know.”
Key Findings from the 2025 Women & Car-Buying Survey
Women know exactly what they want and they prepare for it.
• 93% test-drove before buying.
• 57% walked into the dealership highly confident.
• Even among the most prepared women, 47% still encountered stereotypes.
Bias is common — and it changes behavior.
• 31% say they were talked down to or not taken seriously.
• 26% say their gender influenced how they were treated.
• 38% brought someone else — usually a man — to be taken seriously.
• Younger women experience bias nearly twice as often as women 45+.
Trust is shaky — even when the outcome is good.
• 27% didn’t trust their salesperson.
• Yet, 72% stayed on budget and 59% said the price matched expectations.
• Only 5% felt they overpaid.
What matters most to women when choosing a car:
1. Reliability — 38%
2. Style & design — 33%
3. Brand — 31%
4. Price / monthly payment — 28%
5. Technology — 24%
6. Safety — 22%
Hybrid vehicles outpace EVs 5 to 1:
• 67% gasoline
• 27% hybrid / plug-in hybrid
• 5% EV
Dream Cars vs. Driveway Cars:
Dream: Range Rover (22%), Tesla (18%), Jeep (15%), Porsche (~9%)
Owned: Toyota (22%), Honda (18%), Ford (11%), Chevrolet (8%)
Methodology:
The survey was conducted via SurveyMonkey Audience in September 2025 with 1,105 U.S. women ages 20 to 65 who purchased or leased a vehicle within the last five years.
About GoGoGirlGo
GoGoGirlGo is a new digital platform designed to make car buying more transparent, less intimidating, and a lot more human. The site combines editorial storytelling, community insights, and practical tools to help women feel empowered behind the wheel — and at the dealership. Learn more at gogogirlgo.com.
Full findings and visuals:
GoGoGirlGo.com/survey
Sara Glassman
GoGoGirlGo
Sara@gogogirlgo.com
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The Truth About How Women Experience Car Shopping | 2025 Survey
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