Government Business Results Expands Public Sector Go-to-Market Services with New Partner Marketing Practice

GBR Public Sector Partner Growth Practice Helps Tech Companies Optimize Partner Marketing Performance to Accelerate Their Public Sector Growth

RESTON, Va., Oct. 05, 2026 (GLOBE NEWSWIRE) -- Government Business Results (GBR), the leading Public Sector Go-to-Market firm for commercial technology companies, today announced the launch of its Public Sector Partner Growth practice. The practice extends the company’s award-winning portfolio of industry strategy, marketing, enablement, content and marketing staffing services with dedicated offerings focused on the unique needs of partner marketing and partner growth.

The new practice helps commercial technology companies drive greater ROI and scale business impact from their Public Sector partner ecosystems. Through a suite of new partner-centric offerings aimed at scaling capabilities with data-driven, proven approaches, GBR will help companies benchmark their partner marketing performance, gain transparency into what’s fueling growth, identify opportunities for greater impact and optimize partners, programs and activities with the greatest growth potential.

“Since our founding, GBR has driven innovation in partner marketing pathways as a part of helping our clients accelerate their Public Sector growth,” said Juliana Slye, Founder and CEO, Government Business Results. “This practice allows us to focus more deliberately on maximizing the value of partners within a Public Sector go-to-market strategy. The offers we bring forward will combine industry expertise, strategic insight and hands-on support to help clients turn their partner marketing investments into greater business impact.”

Newnam to Build and Lead the Practice

GBR has named Karen Newnam principal and head of Partner Growth to build and lead the new practice. Newnam brings more than 20 years of experience building and leading partner and ecosystem marketing programs for technology companies across global and Public Sector markets.

“As the Public Sector market evolves, the way technology companies engage and invest in their partner ecosystems has to evolve with it,” said Newnam. “We start by understanding the client’s business, partners, investments and what’s already working. That gives us the insight to uncover new opportunities and help companies focus their next dollar and next hour on partner marketing efforts that can have the greatest impact. From there, we help turn those priorities into action.”

Slye added, “We’re thrilled to have Karen lead this practice. Karen brings deep expertise in building partner marketing programs that connect strategy and investment to execution and measurable business results. She is a natural fit to build this new capability and expand the value we bring to our clients and the broader Public Sector technology ecosystem.”

Introducing GBR Public Sector Partner Growth System™

At the center of the new practice is the GBR Public Sector Partner Growth System™, a suite of integrated offerings designed to help technology companies gain deep visibility into their partner marketing performance, identify traction and acceleration opportunities and maximize partner contribution to their Public Sector business objectives.

The GBR Partner Growth System is launching with two offerings: the GBR Public Sector Partner Growth Audit™ and the GBR Public Sector Partner Growth Activation™. The GBR Partner Growth Audit uses the GovAcademy Public Sector PartnerMark™ benchmark as the foundation for evaluating partner marketing performance across key areas, including partner productivity and activation, MDF and marketing effectiveness, enablement and readiness, ecosystem alignment, engagement and measurement. Technology companies receive a benchmarked view of current performance, a Partner Marketing Performance Scorecard and prioritized recommendations designed to focus investment and resources where they can create greater impact.

For companies ready to put those priorities into action, the GBR Growth Activation program delivers a tailored mix of strategy, enablement, activation, execution, measurement and optimization.

“Carahsoft and its reseller partners are continually looking for ways to help organizations grow their Public Sector businesses,” said Craig P. Abod, Carahsoft Technology Corp. President. “Bringing greater focus and measurement to partner marketing can help tech companies make more informed investments, strengthen partner engagement and create additional opportunities for growth across the ecosystem. We look forward to seeing the impact GBR can make as it brings this new capability to market.”

About Government Business Results
Government Business Results, LLC (GBR) is a public sector go-to-market consultancy that helps technology companies accelerate growth in the public sector market. GBR combines public sector strategy, marketing, content, sales enablement and experienced marketing talent to help companies understand their government buyers, sharpen their market position, build demand and turn opportunity into revenue. Working across federal, state and local government, education and adjacent public sector markets, GBR helps technology companies navigate the unique buying dynamics and accelerate growth of sustainable, scalable public sector businesses. Learn more at www.gotogbr.com.

Contact
Allan Rubin
allan.rubin@govbizresults.com

About GovAcademy
GovAcademy is a professional education and enablement company helping technology companies and the people who sell, market and partner in the U.S. Public Sector build the knowledge, skills and capabilities required to grow. Through training, workshops, practical frameworks, industry benchmarks and growth programs, GovAcademy helps B2G professionals and organizations improve their public sector skillsets and outcomes and translate what they know into measurable business performance. GovAcademy brings together practitioners, experts and industry partners to advance the capabilities of the people and organizations that power the public sector technology market. Learn more at www.govacademy.io.

Contact
Jill King
jill.king.cr@govacademy.io

About Carahsoft
Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider^®, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator^® for our vendor partners, we deliver solutions for Cybersecurity, MultiCloud, DevSecOps, Artificial Intelligence, Customer Experience and Engagement, Open Source and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. Visit us at www.carahsoft.com.

Contact
Mary Lange
(703) 230-7434
PR@carahsoft.com